What is the Biggest Secret In Social Media Marketing?
Julian asks the questions entrepreneurs ask and answers them in business terms and not confusing internet marketing speak.
There are many myths and misconceptions surrounding social media and this will provide entrepreneurs and small businesses with a toolkit that can empower them.
My goal is to turn everything you thought about social media marketing on its head! Change is constant and we're at a time in history where we've never been so connected. But..is your business taking 'full' advantage?
In this book, you'll discover:
- Get complete strangers to evangelise your products or services
- Why working backwards is the best way to go
- The only number you need to know when marketing online
- The biggest social media mistakes and how to avoid them
- Plus 6 more fascinating secrets
“The 10 Secrets of Social Media Marketing – The No Nonsense Guide For Entrepreneurs & Business Owners” reveals the secrets of how to build powerful customer relationships using social media, getting complete strangers to evangelise your products or services, how to think just like your customers, the biggest social media mistakes and how to avoid them, why working backwards is the best way to go and many more.
Everywhere you turn there's a reference to social media, be it Twitter, Facebook, YouTube or LinkedIn, the list goes on. It’s 2010 and nothing has gained more momentum since the conception of the internet amongst consumers and businesses than social media.
The allure of free business-to-consumer or business-to-business marketing simply grabbed everyone at the heights of the recession when traditional advertising and marketing budgets were cut. Businesses had to reinvent themselves, their approach to their customers and using social media was the key.
“A fresh take on a timely subject. If you’re thinking about or are already doing something in social media this book is a must read” Francois Hotte, Marketing Manager (From Easily.co.uk) Group NBT
“A great book for business owners and entrepreneurs who need to take their companies to the next level” - Dr Geraldine Cohen, Brunel University
"This book reveals the secrets of the companies that have had phenomenal global success in the last few years. It puts marketing on its head and should help entrepreneurs find a winner not simply help them market their idea." Christopher Fogg FCA, MDA. BSc Chairman Connect London Ltd
“Julian has provided invaluable tools for enhancing business through effective use of the Internet. Readable, insightful and witty, this book is an excellent resource for navigating the on-line business frontier” Bernadette Lewis, Secretary General of the Caribbean Telecommunications Union
Julian says at the heart of social media “Today - reputation is everything. Say what you do then do what you say” and that “If you never help others they will never help you”
But even with the runaway, global success of companies, big and small, using social media, there exists very little down to earth information delivered in plain English which can guide a business owner through the minefield of social networks, strategies, do's and don'ts, successes and horror stories that all come with the territory.
So who’s the book for? Entrepreneurs and small business owners do not have the time to become experts on platforms like Facebook, Twitter or LinkedIn. What they need is information and guidance on the most effective high level strategies to produce the best outcomes for their short and long term goals using social media platforms. They still like to read books and digest information in an offline format, because this is what they're used to doing on the plane, train, coffee shop or comfort of their own homes. They might read a few blogs on the subject, attend free talks at exhibitions which are more like sales pitches or go to local enterprise workshops but leave with information overload.
Born in Harlesden NW London Julian Hall has had a rocky road to being an award winning digital entrepreneur. He lives and breathes social media and all things digital. Over the last 10 years he's consulted for companies big and small, from boot strapped start-ups to investment banks in the city. He now travels the globe delivering seminars around social media, innovation and entrepreneurism.
Now an author and columnist who has an avid following in the UK both online and in print Julian has vowed to save businesses using social media
“The 10 Secrets of Social Media Marketing – The No Nonsense Guide for Entrepreneurs & Business Owners” deciphers the code and gives it to you in plain English
Paperback available now for just £12.99 plus P+P
E-Book available now for just £6.99 (Immediate download)
Audio Book available now for just £6.99 (Immediate download)
Amazon Kindle version available now for just £6.88
Alternatively, you can purchase The 10 Secrets of Social Media Networking at AmazonUK & AmazonUS